Since its introduction to the U.S. market in 2007, the Honda Fit has endeared itself to small car lovers with its economical engine and flexible interior. The car received an update for 2009, gaining size and an optional navigation system. Those updates came just in time, as the 2010 Honda Fit has more competition to deal with. The Scion xB has always been an option in the sub-$20,000 market, but upstarts such as the Kia Soul and Nissan Cube are dividing up the pie further. The Kia Soul in particular has the advantage of being a completely new car, yet the 2010 Fit still holds its own, offering a few compelling arguments in its favor.
Not quite funky
The 2010 Honda Fit's appearance is a good approximation of its overall character--it's different without being idiosyncratic, accurately preparing you for what's inside. With only minor tweaks, such as a rounder snout and some side body crease lines, the styling has become aggressive where the previous generation was awkward, and the longer wheelbase wears the updated skin well.
The Sport trim level adds rocker moldings, front and rear lower body bits, fog lights, 16-inch alloy wheels, and a roof spoiler that accentuates the Fit's squat, forward-leaning stance. The result is much less polarizing than the quirky-or-die Scion xB or the aforementioned Cube and Soul, and Honda's reputation for no-nonsense quality is well conveyed.
Inside, austerity is the watchword. Seat cushions are firm and feel as though they'll last. Plastics are generally hard but don't look cheap. As in the interiors of other Hondas we've seen, useful, simple touches speak to thoughtful design.
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